McDonalds Happy Meal Readers Roald Dahl Books 2019 Australia and New Zealand

In January 2019 McDonalds released a set of Roald Dahl books in happy meals in Australia and New Zealand for kids to enjoy instead of the regular toy that comes with every happy meal sold. The set of happy meal books was limited to six books in New Zealand while Australia had two additional Roald Dahl books. The Roald Dahl book promotion was part of McDonalds happy meal readers project designed to encourage children to read.

The McDonalds promotion of Roald Dahl books was popular with children and parents alike. Some 800,000 books were given away in New Zealand over the six weeks of the promotion.

McDonalds Roald Dahl Happy Meal Readers 2019

There were six Roald Dahl books to collect in the McDonalds New Zealand promotion.  Each book is a cut down version of the original from a book by Roald Dahl and illustrations by Quentin Blake.  Every book also contained stickers and fun activities.

Favourite Roald Dahl Titles in the McDonalds Promotion 2019

The McDonalds happy reader promotion of the Dahl books appears to be a replica to the 2018 promotion in the UK only with fewer titles being offered in New Zealand while Australia got a complement of eight books.  The McDonalds UK and McDonalds Australia release had two extra titles: Rotsome Giant and Mischievous Chocolate Factory Children.

As if the books weren't enough McDonalds went a step further offering a nice collector box at the cost of $2 to house the Roald Dahl books in the Australian promotion of eight books.

McDonalds Roald Dahl Books Collector Box Australia

The Australia and New Zealand full set of McDonalds Roald Dahl happy meal books included the following titles along with their respective release dates:

• Fantabuluos BFG (24 - 30 Jan)


• Amazing Matilda (31 Jan - 6 Feb)


• Lucky Charlie Bucket (7 Feb - 13 Feb)


• Brave Little Sophie (14 - 20 Feb)


• Wonderful Mr Willy Wonka (21 - 27 Feb)


• Marvellous Miss Honey (28 Feb - 6 Mar)
• Rotsome Giants (Australia only)


• Mischievous Chocolate Factory Children (Australia only)

McDonalds Roald Dahl Books Promotion Happy Meal Box with books

Summary

In a bid to encourage children to read in New Zealand McDonalds promoted happy meal readers by Roald Dahl with illustrations by Quentin Blake. There were eight McDonalds Roald books to collect in Australia and six in New Zealand, each an abridged version of the original book.

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Related Links

McDonalds Happy Meal Readers and Book Promotions
All McDonalds Happy Meal Toy Promotions