Thursday, March 3, 2022

McDonalds DK Eyewonder Happy Meal Books 2014

McDonalds DK Eyewonder books were promoted in happy meals at McDonalds restaurants in Australia and New Zealand in June and July 2014. In this educational happy meal toy promotion McDonalds partnered with DK Books (Darling Kindersley Ltd) to promote a set of six different books Eyewonder books primarily about animals with the tagline "open your eyes to the wonder of discovery."
McDonalds DK Eyewonder Happy Meal Books 2014 Australia and New Zealand Promotion - Set of 6 Readers: Big Cats, Earth, Arctic and Antarctic, Rainforest, Oceans and Stars and Planets

Collectors Note 
The DK Eye Wonder books were also promoted in some Asian countries eg Singapore and perhaps the UK but cover design varied. To my knowledge these happy meal readers were not available in North American countries (USA & Canada).


The books in this McDonalds DK Eyewonder set are simple readers suitable for reading with a child. The books have glossy covers and are small enough measuring 15 cms x 11.5 cms to easily be held by a child. The marketing strategy behind this happy meal book promotion is that kids who enjoy these free books from McDonalds will eventually go on to read more advanced books in the DK educational series.
Big Cats MIP front view - from the McDonalds DK Eyewonder Happy Meal Books Series 2014 Australia and New Zealand

Also a feature of the McDonalds DK Eyewonder promotion were a set of bookmarks featuring the six different themes. There was also the option for kids to play online and learn more about the natural world around them based on these books however this is no longer available. As this promotion was not global the books are in relatively short supply and are now only available from collectors and occasionally come up for sale on auction sites.
Big Cats MIP rear view - from the McDonalds DK Eyewonder Happy Meal Books Series 2014 Australia and New Zealand

The following McDonalds DK Eyewonder happy meal books are included in this six book set:

  • Arctic and Antarctic

  • Rainforest

  • Earth

  • Oceans

  • Stars and Planets

  • Big Cats



Summary

McDonalds restaurants in Australia and New Zealand promoted DK Eyewonder books as their happy meal toy promotion in 2014. The DK Eyewonder set contains six different science and nature themed books including Big Cats, Earth, Stars and Planets, Rainforest, Earth and Oceans. These books are not easy to find anymore although they do occasionally come up for sale on auction sites.

#mcdonaldstoys #dkeyewonder #happymealtoys

Previous McDonalds Happy Meal Toy Promotion in 2014

McDonalds Teenage Mutant Ninja Turtles Happy Meal Toys 2014

Next McDonalds Happy Meal Toy Promotion 2014
McDonalds How to Train Your Dragon 2 Happy Meal Toys 2014


Related Links 

Browse McDonalds Toys Promotions in Australia and New Zealand
McDonalds Happy Meal Toys Australia and New Zealand 2014
McDonalds Books and Happy Meal Readers
Other McDonalds DK Books
McDonalds Tiny Detectives Happy Meal Reader Series
List of McDonalds Happy Meal Toys Australia and New Zealand Promotions


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